The father of all loyalty programmes for value seekers.
Loyalty programmes in hospitality were built for the frequent-flyer profile — the business traveller, the platinum tier, the branded credit card.
OYO's core customer was a different person entirely. Someone who cared about value, not status. Who booked twice a year, not twice a week. Who wasn't going to be swayed by a lounge or an upgrade — but who would absolutely be swayed by a real discount, a genuine perk, and a programme that treated them as a customer, not as a tier.
OYO Wizard was built for that person.
I led the tiering and value-offering design and the in-app implementation. The move that mattered: making the programme genuinely useful at the entry tier, not a hoop to jump through before the "real" benefits kicked in.
Most loyalty programmes reserve the good stuff for the top tier and give the bottom tier a badge. Wizard flipped that. The base tier had real perks. The upper tiers had more of them, plus the recognition — but no OYO guest ever felt they'd signed up for a programme that didn't give them anything.
The Wizard rollout — the choreography of the launch, the pre-launch teaser, the tier reveal, the in-app education, the post-launch nudges — became the reference template for every consumer product OYO launched afterward. The playbook wasn't just about how to launch a loyalty programme. It was about how to bring a new consumer feature into the app at scale, and get users to adopt it fast enough to matter.
That template has been reused, in various forms, for every major OYO consumer launch since.