Brand at the intersection of craft and scale.

Rebranding OYO as a global house of brands, in a category that punishes any move that confuses the customer.

Post-acquisition brand integration across a six-decade American brand — $5M+ in annual savings, year one.

A new premium hotel brand, built around the insight that modern breaks are defined by weekends. From one to 200+ properties across nine countries.

A premium collection brand designed to extend OYO's leadership beyond the budget core into higher-ARR segments.

Rebuilding the global brand organisation around AI-native workflows. 80% cost out, 90%+ team retention, faster shipping across 35+ countries.

Vacation rental brand for the European market — 80,000+ unique holiday homes, positioned on distinctive character rather than generic inventory.

The repositioning that turned OYO from a booking app into infrastructure for daily life — test prep, jam sessions, me time, quiet time. Award-winning work.

A concerted digital rebrand plus left-of-centre influencer work — turning OYO Rooms into a sassier, younger, more contemporary version of itself.

The India campaign that rewrote how OYO showed up in family conversations — with local-language variants across India and Indonesia.

Zero TV spend. Four newly minted YouTube influencers. A stateside foray that got a young Snap-happy audience to notice a brand no one had heard of.

Two pandemic-era interventions — the in-hotel hygiene commitment that became a retention strategy, and OYO CARE, a newspaper-as-DIY-health-kit that reached 8.3 million readers.

Righting a category bias inside the OYO brand — from casting to call scripts. Not a campaign. A multi-year discipline.

Nine curated stay concepts — Townhouse, Silverkey, Times Square, Vegas — that quietly seeded the eventual house-of-brands model.

Loyalty programme for value seekers — 9.5 million sign-ups since day one. The launch template that OYO replicated for every consumer product after.

Brand planning across Nike, Audi, IndiGo, and DBS. Foundational grounding in insight-led strategy, cultural signal, and internet-native brand building.

Management Trainee to Account Executive. Training in account management and integrated brand communications across Indian consumer categories.